WHAT COLOR SHOULD I USE IN MY LOGO?
Let’s talk about Color. But mainly Color used on your branding and precisely on your logo.
Different colors have different meanings and provoke different emotions on people. This is what Color Psychology studies.
Let’s see the colors and the feelings that can bring and the meaning they have.
Red means lust, power, excitement, and love, and it is used in, for example, the Coca-Cola logo.
Yellow means competence and happiness as it is used in McDonald’s logo.
Green means health, good taste, freshness, and you can see it on Whole Foods.
Pink means femininity, sophistication, and you can see it on the Barbie logo.
Purple means sophistication, luxury, power, authority, and you can see it on the Cadbury logo.
Blue means high quality, corporate feeling, masculinity, high-quality, competence, and you can see it on the General Electric logo.
Brown means ruggedness, and you can see this on the UPS logo, which is brown and has a little bit of yellow.
Black means sophistication and something being expensive, and you can see this in Nike.
White means happiness as well as sincerity and purity, as Apple used it on the logo with the apple.
Multiple colors, as used in Google, in the Google logo, means diversity and inclusion.
Now, you can choose the colors that fit best with your brand, knowing the feelings they will bring to people. Knowing Color Psychology is a great asset to have, as you can use it to show your brand’s personality to potential customers, who might not know your company yet.